DECEMBER - 2020CIOAPPLICATIONS.COM8IN MY Viewata is a crucial element for the digital transformation of the organizations to enable digital intelligence and new business models. Next to the general excitement around Big Data and Artificial Intelligence (AI), there is only little practical know-how about the vision of transforming business intelligence into an intelligent business. In this article, based on my 20+ year of data experience, I will try to open my view to the future opportunities of data and to share strategic steps that companies need to consider turning this vision into reality.Paradigm ShiftA data asset is a phrase that started to be used around 10-15 years ago. At that time, only a few companies realized how data could change the business and create value for organizations. Those companies invested in technologies and even created their technologies to build up their data assets. Years later, it paid itself; an example of its impact in the business world is evident from a world ranking of leading companies with the largest increase in market capitalization. There are five companies within the top 10 (led by Apple and Amazon) that build their business model around their data assets, intending to offer BUSINESS INTELLIGENCE TO INTELLIGENT BUSINESS: THE IMPORTANCE OF DATA AS A STRATEGIC ASSETDTEKIN MENTES, HEAD OF ENTERPRISE INFORMATION MANAGEMENT, LEASEPLAN
< Page 7 | Page 9 >