Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DECEMBER - 30 - 2020, Volume 06 - Issue 42 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comEditorialA More Qualitative Business CultureThe last decade brought about significant changes across business processes as organizations realized the real value of data. In that time, business intelligence (BI) developed from a technical and IT-centric process to a more extensive and IT-enabled process. With the enormous growth in the world's data, everyone from a one-person startup to corporate enterprises is attempting to adjust their business model to maximize the use of this data with the help of BI and analytics. While BI has gained traction in a variety of industry domains, the leading global industries that are profiting the most from BI adoption are the retail, food processing, pharmaceutical, oil and gas, and fashion industries. What a majority of these leading industries value the most in their decision-making processes is good data quality, which is critical for deriving accurate insights. Data quality management (DQM) is central to avoiding the pitfalls of unsatisfactory data quality and leveraging a business' investments in BI technologies. DQM-related processes safeguard businesses' compliance with data quality regulations and standards across the globe. BI technologies have also been extremely beneficial for sales and marketing professionals by helping them improve the accuracy of sales targets and forecasts. BI tools also help assess the market impact of the latest marketing campaigns or promotions while deriving business strategies to acquire more customers and retain existing ones. In doing so, BI technologies not only identify and place more emphasis on the most valuable customers that businesses are yielding the most profits from but they also devise the proper marketing strategy for individual customers based on the value and frequency of their purchases. With a variety of companies offering customized solutions in business intelligence, it is easy to gauge the success of business intelligence and its growing adoption among different industry domains. This edition of CIO Applications presents the companies that are at the forefront of providing innovative BI tools. Leafing through these pages will give you comprehensive insights on how the varied BI technologies positively impact business results and revenue streams.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtJaxon JaseEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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