DECEMBER 2018CIOAPPLICATIONS.COM6Enhance Customer Experience with AR/VRVirtual reality (VR) and augmented reality (AR) are taking the world by storm. These immersive technologies are gradually starting to find their way into the mainstream commercial space. Organizations across various industries are looking for effective ways to implement AR/VR technologies in a business setting, bridging the gap between real and digital worlds and providing an enhanced customer experience. Although AR and VR may offer distinct experiences, they are currently delivered in similar ways.Until now, smartphones, coupled with VR headsets, have been the most common means of providing VR experiences. But with the emergence of 360-degree cameras and several other advanced systems, VR experiences are now finding new avenues in users' lives. VR is also proving effective in a number of industry use-cases. For instance, a travel company in a city of historical importance uses VR to immerse tourists in how the ancient city looked thousands of years ago. These kinds of innovative VR experiences are being increasingly unveiled in industries across the globe. On the other hand, AR hasn't matured as much as VR due to several technological limitations, lack of standardization, and a higher price tag. To facilitate easier application of AR in industries such as manufacturing, healthcare, logistics, and more, AR/VR solution providers are constantly driving innovation across their offerings.By telling stories in interactive ways to increase sales, AR/VR solutions are boosting brands' marketing strategies, resulting in enhanced customer experience and effective marketing campaigns. To successfully overcome challenges associated with making the most of AR/VR technologies while keeping up with business expectations and time-to-market, it is imperative for companies to partner with experienced vendors. AR/VR solution providers that are capable of providing end-to-end product development with comprehensive engineering capabilities can be of great benefit to businesses of all kinds. In this edition of CIO Applications, we are featuring a list of AR/VR solution providers that promise to help brands enhance customer experience, drive sales, and improve their overall business.Do let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipDECEMBER - 08 - 2018AR/VR SPECIALCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 03 - 53Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffManaging EditorJoe PhillipGraphics & ArtJohn ConnorDeclan ColeRamjithSenior WritersClara MathewRoyce D'SouzaLeah JaneEditorial StaffBen JacksonDowel MajiJune MichaelMohini KumariVinutha DayanandSalesGeorge Thomasgeorge@cioapplications.comEditorialContact UsPhone: 510.330.5172Fax: 510.894.8405Emailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.com
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