DECEMBER 2017CIOAPPLICATIONS.COM 19with additional features and are great at sharing the broader roadmap with us, so we have a clear picture of how they view the future of the platform," says Brian Glasow, of Red Rock Traditions.ByDesign was founded on the belief that there was a better way to help the direct selling industry grow. "We believe in key two pillars--the best software and the best customer support. The first position we hired was customer support. This is significant because it speaks to the heart of our company. Most people might have hired a salesperson, but we have always understood that customer support is integral to our clients' success" said Jeff Ayscue, CEO of ByDesign Technologies. One of the most common challenges for companies in the direct selling industry is funding the additional technology costs that are required to manage their business as they grow. With this point-of-pain in mind, the goal was clear - create a solution that would allow clients to manage their technology growing pains without the pain. The result was the first-to-market growth model which enables clients to have their hosting for free in addition to funding their IT needs.Consumer expectations are changing rapidly and if you look at the Direct Sales space; there's far too much complexity in both the business model and the applications. In this expectation economy that is customer-led and data-driven, there is an ever-increasing appetite for a simple model that will allow consultants to know what to do each day to succeed. Consultants expect the companies they do business with to share the best practices with them to make their success a reality. "Simplifying the consultant and customer experience and creating the tools that will enable the system to tell users what they can do is our focus," says Daryl Wurzbacher, President of ByDesign Technologies. When you open the Uber app, it tells you that there is a customer that you have to go and pick up. That is where the direct sales space is headed: improving user experience, making it easier for consultants to succeed in their direct selling business. "The key for direct selling companies is to leverage the same simple experience that people are expecting from Uber and other unfolding opportunities in this sharing economy" continued Wurzbacher.Forward thinking and client-focused, the company is building for the future. Where is the direct sales industry headed in the next 5, 10 or 20 years? These are the people to ask because they are planning for it today. When incorporated into clients' ecosystems, the solution touches almost every aspect of the business
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