DECEMBER 2017CIOAPPLICATIONS.COM9personalized experiences, and retailers are looking for holistic solutions (a one-stop shop for their infrastructure and guest portal needs). We developed an advanced analytics platform, which is priced specifically for brick and mortar retail locations, and ensures that retail organizations will know their customers inside and out. It's clear to us that retailers are concentrating on the "omni-channel" marketing experience, so we responded by developing a solution that can link data collection across in-store, online and mobile channels to create seamless experiences for customers.Revolutionizing Role of Technology in Crucial Business Segmentsa) Reporting and Analytics (social, mobile, reporting)Analytics provides a critical source of consumer intelligence to retailers. Accessibility to real-time analytics is even more important. If retailers are aware of their customers' preferences for particular products, they can tailor their marketing strategies through targeted content and in-store offers. For example, a retailer can gain the insight to know that placing a specific product in a particular location within a store will result in more sales. That's why it's important to implement an analytics solution that tracks customer behaviors both on and offline. Pairing retail analytics with social media insights and purchase data can help retailers find new and faster ways to engage consumers.b) E-Commerce (B2C, B2B, Mobile Commerce)Today, customers are far more likely to shop across multiple channels before making a final purchase decision. With advanced analytics platforms, retailers can better comprehend the buying journey from beginning-to-end. This reveals critical insights about brand engagement levels, how shoppers navigate a retail store on and offline and exposure to products throughout the mobile store. In the past, retailers relied on intuition to make their marketing decisions, but now, data dictates commerce.c) Core Operations (Store operations, merchandising, Infrastructure)Data collection and insights enable businesses and retailers to make informed commercial decisions. These insights help create an understanding of consumer behavior, to help enable a high Quality of Experience (QoE) for consumers and aid in the improvement of overall store performance. Leveraging data and advanced analytics insight can drive sales revenue and also improve retail staff productivity. Additionally, data and analytics can help retailers uncover and predict trends and prepare for future demand cycles. If a product is expected to increase in demand, stores can prepare to accommodate shoppers by stocking more of that product.d) Consumers leveraging mobile technology to enhance their in-store retail experienceWith the necessary data available, retailers can provide a targeted message to each customer through the store's retail mobile app. Once logged onto a mobile platform or a store's wireless network, retailers can track the purchase behavior of every customer. These insights range from the amount of time spent in a store, to the number of repeat visits and many things in between.CIOs as UnifiersIn a market place that's becoming increasingly digital, CIOs are shifting focus from IT infrastructure to mobility, BYOD, analytics and the cloud. We are the unifiers between the business needs and technical capabilities of the company. CIOs must be more aligned with their company's business and ensure IT solutions support the speed of the business and the market. The CIO of the past was most concerned with Infrastructure and Operations. Now we are shifting focus to also supporting the business with a digital transformation approach. There is a focused attention on growth and transformation. Technology is changing so rapidly, that we are constantly learning about the newest trends and platforms to stay up-to-date in support of the internal and external demands and preferences. Today, customers are far more likely to shop across multiple channels before making a final purchase DecisionDan Adam
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