DECEMBER 2017CIOAPPLICATIONS.COM6DECEMBER - 20 - 2017MARKETING AUTOMATION SPECIALCopyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 02 - 48Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Graphics & ArtJohn ConnorDeclan ColeAnil Kumar VSalesTom Francistom@cioapplications.com510.330.5238Mailing Address:ValleyMedia, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.757.1040 EditorialToward Efficient Marketing Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipNo longer `just' a buzzword, Marketing Automation today has established itself a prerequisite for efficient marketing in this digital era. According to emailmonday, "On an average 49 percent of companies have adopted marketing automation, including 55 percent of B2B organizations." A trend that is likely to continue. Google Patterns likewise uncovers a developing enthusiasm for promoting marketing automation. That implies showcasing marketing automation is a standout amongst the most vital patterns. Marketing automation can possibly be amazingly intense, however just in the event that it is designed and actualized viably. It isn't an instance of either utilizing marketing automation or not utilizing it. The contrasts between an organization utilizing the most essential type of advertising computerization and one utilizing it at its most developed stage is likely going to be more noteworthy than the distinction between one utilizing it fundamentally and one not utilizing it by any means.Given the many advantages it offers, it's nothing unexpected that showcasing marketing automation keeps on accepting consideration, with new improvements making swells frequently. It won't be long before implementing marketing automation becomes standard practice, much like having a website. A cornerstone of digital marketing, marketing automation is a sound investment for any company interested in getting ahead of the curve. In an effort to help banks make the right move, CIO Applications brings to you "Top 10 Marketing Automation Software Solution Providers 2017." The edition blends thought leadership from subject matter experts with stories on what selected vendors are doing for their clients. Let us know your thoughts. Managing EditorJoe PhillipAssistant Managing EditorLalrindiki Sailo Senior WritersClara MathewRoyce D'SouzaShikha Patra Editorial StaffBen JacksonDaniel HolmesEzra BenjaminJames SmithNaomi DaleAmitav Haldipur *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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