August 2023CIOAPPLICATIONS.COM 19Tim Armstrong is in charge of building and enabling new digital and data capabilities across the NOVA Entertainment network. Tim has been associated with NOVA Entertainment for two- and a-bit years and oversees the alignment across Digital of technology, data, and operational frameworks enabled through people. Tim plays a crucial role in guiding the company's digital transformation and building a strong digital and data infrastructure to promote audience expansion and revenue generation. HOW DIGITAL TOOLS ARE CHANGING THE RADIO INDUSTRYAN INTERVIEW WITH TIM ARMSTRONG, THE DIRECTOR OF DIGITAL CAPABILITY AND DATA, NOVA ENTERTAINMENTWhat is your role in NOVA Entertainment, and what have been your experiences in the industry up until now?My role at NOVA Entertainment is to build the digital platform of our future. Our company operates a large network of radio stations and podcasts, all of which have a digital presence. I ensure that our customers consume more content via digital assets. To necessitate this responsibility over time, we must create a diverse range of digital platforms, teams, and operational structures. So my responsibilities range from product engineering to platform and capability implementation, all the way to operations and delivery. In addition, I've taken on the duty of simultaneously assembling a data team. Over the last few years, my job has been to evaluate the business requirements to better align them with our business objectives. To utilise the technology to its full potential and reap its benefits, we invested a lot of time and resources into comprehending the currently available in the market and incorporating it into our operating model. What are some of the digital tools that you are implementing to streamline the workflow of the radio stations?A customer data platform (CDP) is one of our most important digital tools. We can collect individual based behavioural data to support our first party strategy CIO InsightsCXO InsightscXo insightsTim Armstrong
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