EditorialPredictive Analytics: The Future of BusinessPredictive analytics has captured the support of wide range of organizations, with a global market projected to reach approximately $10.95 billion by 2022. Big data and data analysis is becoming increasingly popular in the business world. It is an intuitive and successfully proven method to look toward the future of your business. Utilizing data to accurately predict a better future for your business is a logical investment to make. Predictive analytics can make an enormous impact on business operations and growth, however, that's not the only thing that predictive analytics can benefit. Predictive analytics is aiding statistical data in environmental issues such as climate change as well. Predictive analytics draws its power from a wide range of methods and technologies, including big data, data mining, statistical modeling, machine learning and assorted mathematical processes. Organizations use predictive analytics to sift through current and historical data to detect trends and forecast events and conditions that should occur at a specific time, based on supplied parameters.While getting started in predictive analytics isn't exactly a snap, it's a task that virtually any business can handle as long as one remains committed to the approach and is willing to invest the time and funds necessary to get the project moving. Beginning with a limited-scale pilot project in a critical business area is an excellent way to cap start-up costs while minimizing the time before financial rewards begin rolling in. Once a model is put into action, it generally requires little upkeep as it continues to grind out actionable insights for many years.Predictive analytics require the integration of multiple measurement models and massive amounts of data. In order to take full advantage of predictive analytics, marketers need an advanced marketing analytics software capable of distilling all of this data into digestible information from which actionable insights can be derived. Marketers must always look for new methods to make their marketing campaigns more targeted and effective. Doing so improves marketing ROI, customer experience and customer retention. To stay competitive, today's data-driven marketers are leveraging innovations including predictive analytics through unified marketing measurement, marketing analytics software, AI and machine learning.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.AUGUST 09, 2021, Volume 07 - Issue 21 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comGraphics & ArtIssac GeorgeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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