AUGUST 2019CIOAPPLICATIONS.COM6Discovering Hidden Patterns in Unstructured Data SetsMost organizations in the present era are leveraging the benefits of predictive data analytics to seek consumer insights and drive profitability as well as improve operational efficiency. Predictive data analytics has helped retailers, and marketers understand the consumer buying pattern, follow the clickstream of the users, and display relevant ads to their target audience.As predictive data analytics leverages statistical modeling and data mining techniques to analyze the past and present data to predict the future, businesses gain a competitive advantage over the other players in the market. For example, e-commerce players can leverage predictive data analytics to vary their pricing strategy based on shopping patterns, achieve optimal search outcomes, and undertake promotional and marketing activities by targeting the right customer. With predictive analytics, organizations can find the right person for the right job with past performance data.Moreover, the combination of predictive analytics and machine learning aids organizations in managing their data governance and analytics, which leads to effective customer service. In major sectors like healthcare, medical professionals can use machine learning to predict the likeliness of a particular illness, using a database of patient records based on health symptoms. Organizations are employing machine learning-based predictive analytics and advancements such as neural networks and deep learning algorithms to discover hidden patterns in unstructured data sets and uncover new information. As predictive models exposed to new data can adapt without human intervention, companies can achieve more reliable and repeatable decisions and results. In three to five years down the line, predictive analytics tools and solutions are anticipated to be more context-specific, accessible, and flexible in terms of customization.To assist modern organizations in taking advantage of predictive data analytics, the upcoming edition CIO Applications features a list of leading vendors along with insightful articles from thought leaders in the predictive analytics arena. CIO Applications presents to you "Top 25 Predictive Analytics Solution Providers 2019." Let us know your thoughts. Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipEditorialCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.August 15, 2019, Volume 05 - Issue 44 (ISSN 2644-240X)Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Graphics & ArtManaging EditorJoe PhillipSenior WritersClara MathewEditorial Staff*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesGeorge Thomasgeorge@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405Declan ColeJohn GothamBen JacksonDaniel HolmesEzra BenjaminJune MichaelLeah JaneRoyce D'Souza
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