AUGUST 2019CIOAPPLICATIONS.COM6Establishing Better Sales through Visual Configurators In today's fast-changing business landscape, effective product configuration and CPQ strategy are constantly providing their contributions to core business areas such as revenue growth and maintenance of margins, sales cost reduction, and contribution to effective utilization of assets. Accomplishing a business can be a complicated process for both the buyer and the seller alike, and this is particularly true when it involves room layout designs, customized products, or specialized equipment. In such scenarios, product configurators prove beneficial in minimizing the significant part of the complications. Nevertheless, several companies are still reeling under the pressure of traditional CPQ tools that lack usability and functionality, sometimes increasing the complexity of the process due to input fields, questions, and quotes. With the recent form of CPQ solution, ordering experience is most certainly simplified through visual configurators. In today's market, visual configurators are already in a high position with a variety of different types such as 2D, 3D, virtual reality, and augmented reality. And in the years to come, the customer experience will go past being only about price and product quality. The buyers will soon start to seek sophisticated and intellectual interactions as a means to judge their vendor. While it may provide an "out of the box" experience, it is certainly easier to describe a product visually than with words. Customers tend to choose the "seeing is believing" principle most of the times times, and the firm who that offers the option is the one to become the chosen one for the buyer, and over time, their business network too. With so many changes in technology and the mindset of business owners, it is a matter of strategic planning for them to understand the right combination to success. In this edition of CIO Applications, we are featuring companies that offer innovative CPQ solutions along with opinions of thought leaders in the industry. Let us know your thoughts! Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipEditorialCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.August 05, 2019, Volume 05 - Issue 41 (ISSN 2644-240X)Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Graphics & ArtManaging EditorJoe PhillipSenior WritersClara MathewEditorial Staff*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesGeorge Thomasgeorge@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405Declan ColeJohn GothamBen JacksonDaniel HolmesEzra BenjaminJune MichaelLeah JaneRoyce D'Souza
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