April 2020CIOAPPLICATIONS.COM6Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.April - 1 - 2020, Volume 06 - Issue 07 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405EditorialEnhancing Customer Interaction through Smart LabelingAs the digital revolution begins to encompass all areas of business, smart labels have emerged as an integral part of the process. The impact of smart labeling in the retail sector is evident. By enhancing the visual appearance of products, smart labels can help increase sales and build supply chain integrity, while offering brands new ways to interact with their customers. Smart labels, tags, and QR codes are very eye-catching and have the ability to intrigue customers to take a minute to find what information it beholds. Also, the integration of these tags with social media applications increases the brand's reach and helps attract new customers.Radio Frequency Identification (RFID) technology has advanced significantly in recent years. Inventory management has become essential due to the increase in shoplifting cases. Keeping stock of extensive inventories can be a tedious task and involves a lot of labor. Combined with smart labels, RFID technology has made a difference to this problem by a large margin. Inventory management also helps reduce unnecessary costs and is a good indicator of surplus or understocking.Food products often carry a lot of information on their labels. While these may be essential to customers, they also affect the appearance and presentation of the product. With smart tags and QR codes, manufacturers can design a clutter-free label that houses the brand name and minimal information. It also gives designers more space to work with and be creative. Any information like ingredients, instructions to use, and storage directions can be made more interactive using the technology.With North America being the largest market for smart labels, there are a large number of innovative smart labeling ideas emerging in the market. In this edition of CIO Applications, we have put together a list of companies offering the most novel smart labeling solutions to help you navigate through the rapidly growing industry.Do let us know your thoughts!Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtEditorial StaffBen JacksonDaniel HolmesEzra BenjaminSoham SanyalRose DcruzSenior WritersClara MathewLeah JaneRoyce D'SouzaAsher Blake
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