Traditional portal software vendors with their unwieldy architectures are rapidly falling out of favor with businesses for being too complicated and bloated with features. Companies are switching to agile, lightweight, and lean portals that provide a personalized point of access to relevant information and business processes. Moreover, lean portal vendors are expanding their offerings with high-value business functionality, which include content management, campaign management, and online channel optimization capabilities. With portal software’s strategic role in enterprise-customer relationships, the emphasis is on transforming it into a business enablement platform that is customer-centric and user experience-oriented.
The convergence of portal software and web content management has led vendors to roll out both capabilities into one solution—featuring dynamic content delivery, personalization, identity management, and component framework. As portal solutions evolve into a customer experience platform, it needs to include more digital marketing features such as targeting, advanced analytics, and lead generation. The growing importance of the web as a core element of business strategies has vendors focused on providing comprehensive solutions rather than a disparate array of tools and platforms. Additionally, the prevalence of mobile applications has had a significant impact on portal software, with users expecting a smooth and consistent cross-channel experience as part of their unified customer journey. In an era when the primary business channel for interaction is the internet, companies are leveraging portals to create value, increase sales, and drive customer loyalty.
To help CIOs navigate the evolving portal software landscape, our distinguished selection panel, comprising CEOs, CIOs, CTOs, industry analysts, and the editorial board of CIO Applications, has narrowed the choices to ten providers that exhibit competence in delivering portal software solutions. We present to you CIO Applications’ “Top 10 Portal Software Solution Providers – 2018.”