In order to compete in today’s digital economy, modern enterprises are placing renewed emphasis on agility, mobility, and customer-centricity. For years, industry analysts have been reporting that the B2B market is adopting B2C best practices because they provide a proven formula for maximizing business impact. For this reason, firms such as Gartner project that by the end of 2016 over 70 percent of applications will be written in HTML, and other industry data suggests that end user attitudes will force their update cycle to be under two months by 2017.
But user attitudes coupled with emerging cyber security threats challenge enterprises just as they present new opportunities. Specifically, legacy application optimization strategies simply cannot provide users with the experiences they demand because more and more web application content is being aggregated in the browser, and every vendor’s data management policy is wildly different. Legacy technologies, such as application delivery controllers (ADCs) and content delivery networks (CDNs), provide increasingly smaller benefits, primarily because so much more of the content, traffic, and data are beyond their control. The result is, at best, an end user “experience gap” and, at worst, a data breach that does irreparable damage to the enterprise’s reputation.
Yottaa is a platform that meets these challenges through automation, orchestration, and transformation services that allow enterprises to optimize end user experience while realizing tangible business value. With Yottaa, businesses can optimize their mobile presence, provide a consistent cross-device experience, decouple performance concerns from user engagement tactics and strategies, and protect their infrastructure and their users from cyber security threats. Yottaa employs proprietary technology from the enterprise infrastructure, through the application, and to the end user’s device that intelligently determines how to maximize every user’s experience using a rules engine and machine learning.
Working with us, our customers can not only maximize their business and engagement metrics, but can also launch updates faster, shorten development cycles, and improve cross-team communication
The decisions are made and improved on the fly—without changing any code—according to the context of the end user, and includes route optimizations, web application acceleration, and cyber security implementations.
Yottaa is delivered as a proxy that sits between the origin server and the end user. It creates a hybrid global network of servers that optimize, cache, and serve its customers' content. The Yottaa platform separates automated optimization policies for desktop, tablet, mobile and search engine robot visitor traffic, and machine learning continuously and automatically improves these policies over time. “This is carried out together with our ContextAgent in-browser library, which helps Yottaa automatically adapt to variations in user, application, and infrastructure conditions, tailoring profile-based acceleration and security rules, and transforming HTML content through a continuous feedback loop,” explains Ariel Weil, Vice President of Marketing for Yottaa. “Working with us, our customers can not only maximize their business and engagement metrics, but can also launch updates faster, shorten development cycles, and improve cross-team communication among development, operations, and marketing through real-time end-to-end analytics that provide in-line actions to drive tangible results.”
Moving forward Yottaa plans to continue augmenting its automated optimization technology, and expand the reach of its acceleration, security, and machine learning capabilities to provide developers with better tools throughout the application development lifecycle. Together this will result in better orchestration abilities across the infrastructure, application, and endpoint device. “As our solution is native to the end user's device, our product roadmap is focused on extending intelligent delivery, acceleration, and security optimization potential through developer tools including an upcoming SDK and innovative real-time adaptation,” concludes Weil.