Manufacturers in biopharmaceutical and other healthcare verticals have only one chance to launch their brands successfully. Coordinated launch planning and implementation across multiple corporate functions such as marketing, marketing research, market access, sales, finance, human resources and research and development teams (both domestically and internationally) is mission critical when it comes to product launches. This is where Protean’s LaunchPlanner and their other applications shine. With an in-depth understanding of biopharma and healthcare clients’ needs, the company is at the forefront of enabling launch effectiveness.
With combined industry experience of over 200 years, Protean staffers have established their prominence as consultants with core competencies in four main practice areas –Analytics & Insights, Market Access, Marketing & Sales, and Emerging Markets & Business Development. Reid Saleeby, Partner at Protean, says, “Our diversity and depth of experience allows us to quickly understand the big picture, and support our clients with proven human and technical resources to optimize their new product introductions.” The company’s proprietary, web-based LaunchPlanner and Advocacy Tracker software platforms have helped client teams manage product launches and formulary aspects of their businesses efficiently.
Being a web-based platform, our LaunchPlanner is easily accessible worldwide to users managing complex product launches, enabling them to quickly track project specific information 24x7x365
Today, Protean extends its expertise to a wide array of healthcare clients, ranging from biotechnology, pharmaceutical, and medical device giants to a multitude of start-ups in the U.S. and abroad.
Protean’s LaunchPlanner is an integrated planning tool written in .NET code, which allows for compatibility with Microsoft programs including Excel. The platform operates with various levels of permission for user access within an organization. And because it is a web-based platform, the LaunchPlanner is easily accessible to users 24x7x365. The LaunchPlanner is a simple tool, designed to make it quick and easy to use for busy marketing managers who are often responsible for delivering brand success. The platform serves as a centralized repository for up-to-the-minute launch plans allowing functional area teams to ensure that project deadlines are met. The company’s proprietary AdvocacyTracker provides clients with current information on their brand’s formulary status and site-of-care team activity. The platform enables customers to monitor brand formulary status across government and commercial insurance plans. Illustrating the eminence of the AdvocacyTracker platform, Saleeby describes a case study of a European biotech company with operations in the US. Even though the company had significant sales, it did not have a centralized mechanism tied to field teams to monitor its product’s formulary across government and commercial payers. With the help of the customized AdvocacyTracker tool, the client was able to efficiently analyze where it stood on formularies, and could communicate status easily to field teams and home office staff.
With all of the company’s professional staff having significant experience in biopharma and healthcare launch management, Protean promises to bring its clients a wealth of human and technical resources to support their product launch planning and implementation needs.