ONTRAPORT: The All-in-One Business Automation Platform

Landon Ray, Founder & CEO

The advent of smartphone disrupted and displaced many technologies such as cameras, radios, the Walkman, and the very telephone itself. What made this possible is smartphones’ all-in-one persona that could efficiently perform a horde of tasks. This smart-effect can be analogous to the entrepreneurial community that could truly leverage an all-in-one platform to handle various business processes and kick-start their businesses. This could give entrepreneurs valuable insights into their marketing ventures and an unparalleled level of personalization that would not be possible using multiple one-point-solutions. Santa Barbara-based ONTRAPORT fathoms the agony an entrepreneur has to undergo while buying and then trying to figure a way to string myriad of one-point-solutions together. The firm provides an all-in-one business automation platform, which Landon Ray, ONTRAPORT Founder and CEO states, “Could be the starting point for being able to scale your business.”

ONTRAPORT offers an all-in-one CRM database that holds information of every client in one single place. It enables businesses to maintain strong relationships with all of their customers by keeping a consistent and up-to-date record of every contact. Information such as demographics, purchase history, account activity, and so on, allows users to effectively spot their best prospects and track their behaviors and responses to digital marketing efforts. These behaviors can then trigger automated follow-up via marketing channels that would allow the users to reach the right contact with the right message at the right time. Additionally, a segmentation functionality lets users classify the contacts based on relevant information and then automatically assign leads for email marketing, without having to sift through lists manually.

Entrepreneurs can leverage ONTRAPORT’s all-in-one platform that can automate their most time-consuming, repetitive tasks, and serve as the single point of contact whenever they need support

At this point, post a marketing initiative, ONTRAPORT’s Metrics Dashboard walks into the process allowing concerned teams to gauge the impact of their efforts leveraging real-time information.

An area that attracts most of today’s entrepreneurs, e-commerce, can too benefit greatly from ONTRAPORT utilizing an array of features that can manage an online storefront at maximum efficiency. The platform provides various services such as payment processing, payment gateway integration, secure order and one click upsell forms, payment plans, and cart abandonment automation, to name a few. The firm recognizes today’s unequivocal need for automation and affords businesses the ability to generate more prospects, nurture existing leads, and close more sales. It allows optimization of the entire sales process thus creating a consistent and enjoyable sales experience for customers.

The instance of IBM resident marshmallows-turned wedding DJs, Jeff and Stephanie, is one of the scintillating examples to showcase ONTRAPORT’s utility. Since joining ONTRAPORT, the duo’s contrivance, Book more Brides, clocked close to $1 million in sales revenue and registered 2,375 percent growth in their email list; but more importantly helped them turn full-time entrepreneurs.

In tune with its aim to help the rising tycoons of tomorrow and improve user experience and utility, ONTRAPORT launched its almost entirely revamped software on June 5 that, Ray affirms, will contain functionalities—such as a visual Campaign Builder with built-in performance reporting—not available elsewhere for small businesses and entrepreneurs. “Entrepreneurs, in lieu of wrestling with the inconveniences of having too many hacked-together tools, can discover great value in leveraging ONTRAPORT’s all-in-one platform. It can not only automate their most time-consuming, repetitive tasks but also serve as the single point of contact whenever they need support.”