The world today is trending toward cashless economy and being such, an exponential increase in the number of online payment options is clearly evident. Among these increasing options are app-free mobile payment platforms which offer seamless payment procedures enabling easy completion of payment transactions. Being a frontrunner in this area of specialization, Global Transaction Services Group (GTSG) with its flagship product, e-TXT (patent pending) has carved a niche in the banking, retail, political, non-profit, mass transit, collection, and marketing technology landscapes. e-TXT is an SMS cloud-based mobile payment system offering similar features that mobile apps possess and is designed to meet the needs of users who prefer to make payments and two-way communications via an app-free method. This SMS-text platform provides two-way communications and payment capabilities in fewer steps as compared to other channels. It satisfies those customers, who find it challenging to balance their phone space for availability of innumerable apps which are hardly used. e-TXT is a Federal Election Commission approved mobile contribution platform that allows users to donate up to legally allowed limits by following only three data entries at a time.
e-TXT provides companies an additional channel to engage with their Customers and Constituents via the SMS channel which is embraced and trusted across multiple generations. 97 percent of smartphone users now text and 98 percent of texts are read, says a report by Pew Research Center, 2015.
e-TXT has configurable payment processing options which can be configured as per the needs of the users
By adding e-TXT you are adding the SMS channel that is used daily and monitored frequently. Traditional media sources such as radio, television, direct mail events, and e-mail can easily leverage e-TXT to complete transactions and secure payment in fewer steps than an app or mobile website. Additionally, e-TXT is capable of delivering important messages and allowing the Customer to engage in two way dialogue without an app. The platform is scalable and hosted in the Amazon Cloud and stores all sensitive data in PCI level 1 compliant vaults. It provides support for multiple payment processors in the US and is expanding internationally. It offers split settlement, recurring payments, full breakdown reporting, and merchant fees (percentage or flat). It assists conversion tracking, customizable reports, and extensive data capture for analytics. With its highly configurable feature, e-TXT can also be optimized for tablet, computer, and mobile. The platform also offers maximum flexibility to drive purchase response.
The company also offers a Distributed Internet Server solution platform (DIS), named Op40. It is a secured delivery platform for the emerging Internet of Things marketplace. Op40 is a middleware that delivers secured Internet transactions and data, in emerging IoT markets per OpenFog standards for Cloud and Edge computing processes. Op40 has also developed an electronic e-ticketing reservation application for mass transportation markets. Bus and railway station management and their ticketing functions can be operated through this platform by integrating it with the existing systems embedded within its unified internet framework managed by DIS. Being hosted in the cloud, Op40 collects extensive data to provide customized reports. Its user-friendly features help travelers to buy e-tickets simply by using their mobile devices.
Headquartered in Omaha, the company is lead by Mike Wofford (Chairman and CEO), Tom Foley (SVP Digital Solutions), and Brad Mellott (SVP Strategic Partnerships). Since 2009, GTSG has successfully catered to non-profits and organizations in political and retail sectors. The company, now, plans to extend its e-TXT to financial institutions as a medium for two-way messaging. Keeping updated with the innovative online payment procedures, GTSG is nimble in integrating new features in its solutions and, currently, is preparing to move into South American and European markets.