Data, the most vital aspect of every business decision has degraded in standard as information differences among systems generate complexity and inefficiency. Data silos and unreconciled information prevent businesses from personalizing products and services that drive profits in today’s commerce. EnterWorks’ multi-domain Master Data Management (MDM) EnableTM platform streamlines complexity for decision-makers and removes barriers to creating, managing and harvesting essential data for such individualized commerce. From product design to merchandising, from marketing to ecommerce, from supply chain to promotion management, the platform’s master data repository synchronizes data with systems such as ERP, CRM, WMS, and PLM while engaging downstream systems such as ecommerce.
Rick Chavie, CEO of EnterWorks explains, “Mastery of the B2B2C value chain is essential for enterprises to both differentiate their offerings and be responsive to customer demands. Excellence in multiple domains (product, customer, supplier, location, enabling assets, etc.) is required for personalization and involves shared data governance among manufacturers, wholesalers, retailers, and dealers. Accordingly, the EnterWorks Enable platform channels data, processes, and relationships into a single and shared view of master data. The key enabling factor is our technology architecture: our Agile Data FabricTM dynamically employs a public microservices layer that rapidly evolves with own and external (often customer facing) applications while employing an underlying N-tier infrastructure that houses core MDM capabilities and enables exceptional scalability for cloud, on-premise, or hybrid implementations.
Our mission: enable businesses of all sizes in any vertical to multiply profits by mastering data complexity in B2B2C vertical networks
Our mission is simple: enables businesses of all sizes in any vertical to multiply profits by mastering data complexity in B2B2C vertical networks.”
EnterWorks works with companies to fit the solution to their business needs as supported in the EnterWorks MDM EnableTM 9 release announced in April, 2018. EnterWorks configures their solution according to the client's business environment, leveraging their products to manage data, establish data relationships, establish customer-product relationships, and enhance data models–all without coding. A fast, template-driven implementation process is used for all modules within their MDM platform: product information management (PIM), digital asset management (DAM), portals for supplier and sales and service, workflow and syndication engines, support for PLM and make-to-order products, and web/physical print.
Chavie cites an instance that highlights the unique value proposition and speed of implementation that EnterWorks brings to the table. Fender Musical Instruments Corporation, one of the world’s leading musical instrument manufacturers, marketers and distributors, felt that its unique brand experience and product craftsmanship were not reaching end-consumers through traditional retail and distribution channels. With the help of EnterWorks, Fender launched the EnterWorks PIM in just 30 days to support a new B2C ecommerce model for presenting its brand and products directly to consumers; and now PIM also powers Fender’s new dealer portal serving their global network of dealers in a true B2B2C network.
Recently, EnterWorks successfully extended its solutions with Asset Driven Assortments for localization of store product merchandising, Storeytelling for 3D category floor planning with online shopping through 3D planograms and product visualization on the store shelf, and Precision EatingTM for merging food product nutrition against consumer dietary preferences across the full food vertical from farm to fork. The Mary Kay® Virtual Makeover app is an example of an EnterWorks customer that has gone virtual in integrating master product data and attributes.
Chavie concludes, “After our triple digit growth success in North America in 2017, we will accelerate investments in our core markets that span B2B and B2C, industrial and consumer verticals, SMB and large global enterprises. We plan to expand to Europe this year.”