With digitalization and ‘software eating the world’, the risk from cyber criminals has escalated to a new degree. Though financial services firms invest a lot in their cyber security portfolio, they struggle to find a way to mitigate the evolving tactics of sophisticated fraudsters. Miami, U.S., based anti-fraud vendor Easy Solutions addresses this pain through its unique suite of Total Fraud Protection products. “Easy Solutions is focused on the comprehensive detection and prevention of electronic fraud across all devices, and channels,” begins Ricardo Villadiego, Founder and CEO, Easy Solutions. The firm specializes in fighting fraud proactively at all stages of the fraud attacks cycle, Multifactor/Multichannel Authentication, Transaction and Login Anomaly Detection, Anti-phishing, Man-in-the-middle and man-in-the-browser protection, and Safe Browsing.
Acclaimed as a game changer in the cybersecurity landscape, Easy Solutions’ core offerings include a wide array of fraud protection tools, including everything from fraud intelligence and secure browsing to multi-factor authentication and transaction anomaly detection. Easy Solutions’ ‘Total Fraud Protection’ platform serves over 100 million customers at 385 leading financial services companies, security firms, retailers, airlines and other entities in the U.S. and abroad. The platform provides an integrated fraud detection solution that combines Digital Threat Protection, Multi-Factor Authentication, Transaction and Login Monitoring, Mobile Fraud Protection, Email Authentication, Clientless Malware Detection, and Cloud Authentication.
There are three key phases of the fraud lifecycle - planning, launching, and cashing. With their keen understanding of complex fraud attacks, Easy Solutions engages fraud throughout the attack cycle.
Easy Solutions’ unique approach discovers and eliminates threats at scale, drastically reducing criminal gains while deterring future attacks
This gives the company an advantage in proactive take-downs, monitoring, identification, and interception allowing them to effectively mitigate fraud for their customers before it happens. This approach reduces false positives and the overhead of managing tools while lowering the costs associated with supporting an anti-fraud program.
“Our unique approach discovers and eliminates threats at scale, drastically reducing criminal gains while deterring future attacks,” says Villadiego. “We are continuously evolving our technology as well, to keep up with today’s latest threats and attacker techniques. By leveraging technologies such as machine learning and artificial intelligence, we are able to understand and model user and attacker behavior to stay in front of today’s most dangerous threats,” he adds.
Since its inception in 2007, Easy Solutions has become a one-stop shop for fraud protection, through its strong investment in research and development. “Our clients are our best testimonials,” says Villadiego. For example, a $20B+ asset size US bank wanted to find and cancel compromised cards before they could be used for fraud. They implemented DMS with Black Market Monitoring in order to get a complete cloud-based anti-fraud monitoring solution that goes beyond typical threat identification and notification services to aggressively remove threats at their source. DMS keeps tabs on black markets where stolen credit and debit card information is sold. This data is then relayed to the client to proactively safeguard customers’ accounts. The solution begins spotting stolen cards almost immediately. “As soon as DMS detected one of my bank’s cards on the black market, I received a notification and was able to securely collect the data from the DMS portal,” says the institution’s VP of Fraud Monitoring and Prevention. “From there, we had all we needed to identify the specific card, monitor it for previous misuse, and decide what action to take.”
In late 2016, it was announced that Easy Solutions was being acquired as part of a new joint venture formed by Medina Capital and BC Partners. The new venture will deliver a global secure data infrastructure platform by combining 57 premium data centers along with a suite of highly-differentiated security and data analytics services, allowing Easy Solutions to offer their Total Fraud Protection solutions to a wider range of customers.