In the current era of distributed commerce, consumers expect accurate product information at their fingertips before making a purchase. In the wake of renewed customer demand, the surge in e-commerce markets and omnichannel retailing, the onus now rests on businesses to provide rich, compliant, and authentic product data to trading partners and retailers. Disseminating quality content not only results in brand loyalty but also significantly improves revenue across multiple channels. However, with a surge in on-demand information, many organizations feel tied down with siloed departments that function through disparate systems to manage product information.
“We believe that product information is a strategic asset in the world of commerce, and companies that find ways to manage and share this information with their customers can create a competitive advantage,” remarks Karin Borchert, CEO, 1WorldSync. 1WorldSync offers a holistic approach to delivering end-to-end content aggregation and distribution strategy, via a single global connection. Combining unique software solutions with expert services, the company enables businesses to exchange trusted product information for seamless supply chain enablement and compliance transparency.
Founded as a product information management business to create an efficient supply chain, 1WorldSync today excels as a technology-driven product content management provider for supply chains and digital marketplaces. However, the company views both these management systems haven’t remained unique, but have become part of a unified model.
Leveraging global standards, customers are able to minimize cost and reduce the need for custom integrations in every step of the supply chain process
To that effect, the company's Product Information Cloud (PIC) is a comprehensive environment that enables suppliers to distribute enriched product information to global trading communities, creating a mission-critical foundation for connected commerce.
From structured product data to the controlled exchange of unstructured digital assets, 1WorldSync is centered on meeting all supply chain challenges and consumer preferences. Built on GS1 Standards and supported by Global Data Synchronization Network (GDSN), 1WorldSync provides a highly efficient model for safe data exchange. “Leveraging global standards, customers are able to minimize cost and reduce the need for custom integrations in every step of the supply chain process,” says Karin. With 1WorldSync's multi-enterprise distribution hub, brand owners can publish their data in a single format while the recipients have the flexibility to receive the data in a format that fits their business needs.
Recently, Amazon invited all its brand partners to share their GDSN product content using the PIC. With 1WorldSync as a content strategy provider, Amazon hopes to improve the completeness and accuracy of product content while enhancing a brand’s user experience by reducing the number of touch points required to get product content onto the marketplace. While the current process to list or update product information on Amazon is manual, with 1WorldSync, brands can synchronize GDSN data using the 1WorldSync data pool to streamline updating product information.
Currently, 1WorldSync is investing heavily in building a highly efficient model on data standards and business processes that will ensure the integrity of data and create a safe environment for data exchange and synchronization globally. In the days to come, the company will emphasize on further improving industry standards for suppliers, distributors, and retailers. Moreover, to improve customer experience and broaden their distribution capabilities, 1WorldSync is building scalable solutions, keeping in mind companies of all sizes. To support their vision, the company will focus on machine learning algorithms that provide accurate data. Combining simplicity and efficiency, we strive to be the trusted source of product content for businesses and consumers world over, enabling brands and retailers to deliver quality product content in an omnichannel environment.