TMT Convergence is now a reality and is likely to disrupt the value chain significantly. Media organizations are re-evaluating their current policies and working models to catch emerging possibilities.
FREMONT, CA: In the latest years, Technology, Media, and Telecommunications (TMT) have experienced seismic changes as they react to changing market realities. Netflix, Amazon, and others have capitalized on media distribution democratization, bypassing traditional paths, and rising consumer expectations. In the meantime, the pace of technological growth remains to generate fresh media usage markets.
The Media and Entertainment sector is experiencing a structural change, starting to take shape with convergence across TMT firms. While telecom and technology businesses are building skills to deliver content directly to customers through acquisitions and alliances, traditional broadcasters and media enterprises have begun construction platforms to reach end customers directly. The sector has also witnessed cooperation within the TMT ecosystem, in relation to the rivalry.
Digital platforms have enabled broadcasters and content creators to establish a direct connection with customers, gaining access to crucial consumer behavior information while also producing a direct revenue stream. Over-The-Top (OTT) video platforms 'success relies mainly on the content depth and quality, efficient distribution, and robust models of monetization. Media businesses use different techniques and ideas such as big data, Artificial Intelligence (AI), and blockchain to win on the content and distribution front, to predict and create content that customers want.
Telecom firms, providing the entire digital infrastructure, sought to capitalize on their own network and not just behave as a dumb tube. They bet on content to promote information use on their networks while differentiating their offers from other players in the telecommunications industry. This need for differentiation through content emerged over the previous several years as a result of the commoditization of speech services. Telecom providers are progressively looking at content as a differentiator to promote information consumption — both in terms of both client acquisition and retention.
Relentless digital disruption and convergence lead to an unprecedented percentage of company revolution. Market limits dissolve and reform the business ecosystem-evolving business models, changing the competitive landscape, and evolving development policies.