The Growing importance of Video Content Marketing
Digital marketing trends tend to change every day. Recent digital marketing trends have focused on video marketing strategies. A new enterprise should include the videos on their website. The presence of videos helps in increasing the site ranking. Google judges every site with its dwell time. If the dwell time is high in the site, the site has chances of high ranking.
Combination of both content and videos helps in increasing the SEO ranking of a site. According to a Cisco study, by 2020, video traffic will increase by 82 percent. Google algorithm needs that there are instant videos in the site to have increasing ranks. Presence of video content enhances user experience and creating engagement. Google’s results depend upon the relevance and the quality of the content. If the content quality is good with relevant information, the particular site results in the top rankings. Using relevant video information helps in reduction of the bounce rates.
The active social presence is essential for the particular enterprise to promote their brand or product. The social media like Instagram has been overwhelmed with videos today. Social media gathers more visitors to the enterprise’s site through the referral links provided in the video. A strong online presence promotes the ranking of the company. In addition, encouraging users to comment and like the videos help in increased user interaction. Google correlates the high volumes of social share and the highest rankings in search engines.
Video marketing has a positive impact on the profit of an organization. As a visitor, many clients have become partners with organizations in endeavoring the success of the company. When a company plans for a video content implementation, optimizing relevant elements in the site is important.
People are likely to visit a company’s site after watching YouTube videos. Many B2B and B2C companies have indulged in creating videos in their site. A higher number of quality videos improve the site ranks.