Succeeding in Digital Marketing with Disruptive Technologies
Today, digital marketing is a significant part of any enterprise. In order to thrive in today’s marketplace, firms should be able to publicize online platforms, including social media. Experts anticipate major changes in the world of digital marketing. As a new technological breakthrough, blockchain is designed to make changes to the way digital marketing takes place across all systems. One of the big changes in digital marketing to support blockchain technology is the sharing of consumer data. Data protection is a significant problem in all online actions, and Facebook has recently ended up in another conflict due to the lack of privacy for users. The problem goes far beyond Facebook, as websites instantly gather consumer information.
People from the entertainment industry have also started undertaking blockchain projects that ideally remove the need for external applications or platforms such as Spotify and iTunes. One project, Tao, promotes the idea that music bands sell crypto tokens to their fans directly. Consumers buy music, live shows, and goods in return for tokens. Bands can also set conditions on blockchain tokens, which would determine when tokens are not valid anymore. Now, musicians could directly market their fans with a blockchain system, as imagined by Tao. They could be fairly paid and taken control of their own digital marketing instead of losing money on mediators.
Before blockchain technology, marketers had very little information about how publishers used their advertisements. Transparency is vital for ad fraud and the high cost of publishing ads. The transparency of blockchain allows advertisers to identify exactly who sees their advertisements, to ensure that they are marketing to real people, not bots.
The influence and importance of blockchain technology remain unknown. Industry analysts can foresee how blockchain technology affects digital marketing, but it will most likely take a while to penetrate the digital marketing realm.