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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

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Simple Marketing Hacks for Higher Conversion Rate

By CIO Applications| Friday, April 19, 2019
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AI and big data have taken the world by storm. Companies are combating with such a rapid change in society, especially with the explosion of digital devices. With acceleration in technologies such as AI, automation, IoTs, 3D, and genomics, human perception has drastically changed. The change in perception has caused a racial change in how people consume information. The change in the media of information has caused changes in the way people buy goods. This has fundamentally impacted economic and social statuses. Companies are coping with the change with almost everyone on the internet. This has changed the way companies interact with their customers. These changes have also impacted the social influencers and marketing managers. Companies are investing in ABM to fill the gaps in the marketing strategy. Marketing managers are increasing their spending on AI-backed tools that can handle the optimized marketing strategy. Marketing managers have to always keep their strategy aligned with the key findings.

The managers have to keep the fundamentals to drive sales and revenue. Companies have to take the initiative, approach the customers, and keep them engaged on their platform. After they sync the first step in their marketing strategy, enterprises need to ensure that customers are not left frozen—they need to continuously engage with their customers. Salesforce report also pointed to these changing dynamics. Companies wish to be treated more like a human than like a company. They need to first nurture their existing prospects by retargeting and reframing messaging. These messages are based on prior engagement on display and content syndication channels; the message should also encompass human touch.

Businesses need to continuously engage in upselling and cross-sell with customers. They can do this by deploying these rules in their strategy. They can ensure personalized targeting by reinforcing customers’ buying decision and keep them engaged after onboarding. Second, companies have to be responsible for educating their customers. For instance, the Apple website educates customers about the whole process of Apple products manufacturing. This is reflected in the increased sales of their products.  Enterprises thus have to be more flexible in their approach and constantly respond to the changing trends.

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