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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

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Omnichannel Marketing: Five Common Mistakes to Avoid

By CIO Applications| Tuesday, March 26, 2019
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MarTechWhile marketing a brand, service, or products, it is imperative for organizations that their messaging and approach towards the customers should be consistent. In this omnichannel world, where more opportunities are seen and heard, the opportunities for success escalate. However, one can still make a small mistake while they are delivering the message. Let’s take a look at these five omnichannel marketing mistakes that one usually makes without realizing it.

1. The Mobile Approach

As per a report by Google, 71 percent of shoppers who use mobile devices to research products online say that their mobile plays a vital role in their in-store experience. Marketers must consider that the potential or existing customers never part with their smartphones as gadgets are a one-stop source for all of them. Therefore adjusting the marketing strategy accordingly can prove beneficial.

MarTech Companies: Bayshore Solutions, Bidtellect, DemandGen, FMG Suite, UE.co, Unbiazed LLC, ​X2Engine, ​Ziff Davis B2B, ​Zift Solutions

2. Incohesive Brand Messaging

Commitment and loyalty to specific values, attitudes, and approach are one of the fundamentals customers expect from a company. Therefore, one has to be regular in maintaining consistent messaging across all channels in a marketing portfolio. Refraining from the promises can harm the brand and make the customers uncomfortable during any interaction.

3. Evaluation Process

Employing a dozen tactics won’t make sense if one is not monitoring the performance of each one. Some businesses fail to evaluate cross channel performance. On the contrary, companies that can measure the ROI and impact of one channel over another are better positioned to comprehend everything to get the big picture in the right direction.

4. Off-topic Content

Customers will stay tuned to the marketing information until they find it useful, unique, and luring. Therefore congesting brand messages by deviating from the point will do no good and will cause the target audiences to lose interest in the advertising and become disengaged.

5. Neglecting to improve

Many businesses don't give it a thought that they need to improve. Learning from the mistakes, correcting them, and then moving on is the merit of successful businesses. One must understand the customer needs, and figure out what needs to be fine-tuned in marketing to satisfy them, and then act accordingly.

Check out: Top MarTech Companies

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