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Eileen Baines, SVP, CIO, CoBank
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Brian Anderson, Director of Technology, Modern Restaurant Concepts
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Next-Gen Customer Loyalty Ideas
The blend of technology, convenience, and service acts as the most necessary tool for restaurant owners in attracting new customers and encouraging them to dine again, ultimately enhancing the bottom line.
FREMONT, CA: Due to the ocean of options available in the digital world, consumer behavior has shifted vividly since. Despite the overcrowded web-searches, there was a rise of more than 2 million applications at every mobile store, to which the customers stayed loyal to their long-used brands.
The primary strategy of restaurant owners is to create and implement an effective marketing plan that can be helpful even if there is a lack of resources as well as time. In order to attract diners, several restaurant owners embrace a technology-driven loyalty program, which persuades customers to dine out frequently by offering them reward points to earn.
Different from the old-fashioned loyalty punch card, the latest breed of restaurant loyalty program provides customers with the aptitude to earn quickly by paying for their food with a registered credit or debit card. The customer should register for a card with an appropriate program, select the reward, and make payments with the linked card every time they dine out at the particular restaurant chain.
The new loyalty reward program also helps in discovering unique channels of communication between customers and restaurants, including email marketing and engaging customers by replying to the verified online reviews.
Unique Loyalty Program:
The most efficient way to stand unequaled from the rest of the competitors is, by providing customers with the flexibility of making choices in the types of rewards they can be earned. The past restaurant loyalty programs usually provided loyal guests with the opportunity to avail a free item or a discount after a certain number of visits or investment. The customers today are inclined toward selecting the type of reward they want to earn and redeem at different places.
The new generation loyalty programs are about creating emotional reliability and affinity to a company where the Loyalty 2.0 goes beyond by replacing the coupon with an app or providing gratification with the swipe of a card. Restaurateurs utilize loyalty data insights to bring back guest into the customer loyalty by offering customized guest experiences, replies to reviews, engagement on social media, and know their guests better than the other entrants.