MLBAM Commits to Change the Way NHL Media is Digitally Exhibited
FREMONT, CA: The National Hockey League(NHL) wishes to bring groundbreaking change in the way the NHL media is produced and consumed digitally, leading to the partnership with aprovider of digital content over interactive media, Major League Baseball Advanced Media (MLBAM), for a term of six years. The collaboration results in MLBAM taking over NHL’s digital operations, including NHL.com, NHL league and team apps, the 30 team websites, and the live streaming service GameCenter LIVE retaining the control over its editorial content and mobile apps.
"We'll be fully operational, but my guess is we'll get better over time. Whatever you see on Opening Night will be good, and whatever you see a month later will be better. As we get through the season it will be better yet," says Gary Bettman, Commissioner, NHL.
The transition from the current digital partner of NHL, NeuLion, will mark a change in the development of NHL GameCenter. The app allows watching hockey games on smart phones, tablets and other web-enabled devices.
NHL Network is relocating its operations from Toronto to studio space inside MLB Network headquarters in Secaucus, N.J., handing the rights to operate the NHL Network over to MLBAM. MLBAM’s potential future plans include the use of Statcast to digitally track on-field statistics like how fast a player is running and incorporating this data into informative replays.
"The strength of our business, which has been growing on a national level at about 20 percent per year, which is good for any business, has been about the strength of the partnerships we've been able to create. BAM is a part of it. I think we are really well-positioned," quotes John Collins, Chief Operating Officer, NHL.