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Impact of Technology on Hospitality Brands
There is an immense impact of digital revolution across various industries, and the hospitality industry has not been left behind in adopting digital innovations. There is a blend of digital technology and human touch to ensure a memorable experience for a customer.
Internet of things
IoT has eased the process of guest experiences and hotel efficiency. Hotels have implemented IoT centric systems, tend to serve customers better and increase the efficacy of their operations. Internet of Things has also offered the integration of devices and made customer data more useful.
Mobile integration is the best way to engage consumers, serve them better and ensure they remain loyal to the brand by direct bookings.
Chatbots can facilitate a wide range of services from customer service inquiries to hotel bookings. Chatbots can also assist the reception staff and the customer service system.
Social media for reputation management
Social media platform is a new way to improve brand awareness. The key to attracting customers through social media is to be proactive and have a long-term approach to retaining consumers.
Many guests prefer remote check-in and check-out options and some hotels providing apps that let guests order room service from their mobile devices. A lot of basic guest requests that can be automated with technology, which relieves hotel staff up for other activities that can improve the overall guest experience.
Digitized Room Keys
From metal keys to swipe cards, now the latest trend is to unlock the door with customer’s smartphones and apps to ease check-ins and reduce the loss of the key.
Easy Handset Sharing
Hospitality staff can log in to their user profile from any registered device. This facilitates easy sharing of handsets between shift workers and reduces the number of handsets needed.