Content marketing is crucial for businesses to succeed in this competitive world. In order to improve a business, they need to have good content about a product or even on the website. This helps to retain more loyal customers and attract prospects. Authenticity, transparency, and value have always been important when it comes to any kind of marketing. According to a report by Stackla, a visual content engine, 86 percent of consumers say that authenticity is a key difference leading to a buying decision. And 94 percent of consumers say that they are loyal to a brand that offers complete transparency. Collaboration between brands is essential. One can witness several brands working together to create content from all varieties. An example is the Stratos project of Red Bull and GoPro in which the companies presented Felix Baumgartner’s 24-mile space pod to Earth.
The buyers’ dynamics have changed. Some people choose written content, and others prefer medium-oriented content. The response to this need and the diversification of the content helps companies to attract customers and lead the industry. Marketers should focus on giving the information to the customers at their fingertips. It’s important to keep track of what’s exciting in marketing, what attracts customers, and what ultimately drives sales.
Video content is also expected to be the future of content marketing. Content marketing through video has been continuously evolving in recent years. This is a very powerful tool for marketers to get connected with the audience and is also revenue generating.
The IoT has made content available to the audience so easily that they can be free of hands while they receive useful content. Innovative content marketing trends such as interactive storytelling are closer to the audience; it helps maintain the brand reputation and engages customers in good relationship with the company.
Consumers trust other consumers’ words more than the company’s. The customers are the best marketers. Customer-generated content is one of the trending marketing strategies these days which includes ratings and reviews, comments, and recommendations. Businesses need to have a good strategy in place in accordance with emerging trends.