Turning Big Data into Big Money
Technology to Mitigate the Rising Big Data Cost
Big Data & Insights: Oil for the Digital Age
Leveraging Biomedical Big Data: A Hybrid Solution
Lambda Architecture-Ideal for Healthcare Big Data Use Cases
Shahid Shah, Co Founder and CEO, Netspective Communications
Big Data: Separating the Hype from Reality in Corporate Culture
Brett MacLaren, VP, Enterprise Analytics, Sharp HealthCare
Leveraging Big Data for Data Analytics
Derek Wilson, President & CEO, CDO Advisors LLC
Big Data, Analytics and Metrics to Make Better Decisions
Anne Legg, VP - Strategic Marketing, Credit Union Solutions, Fiserv
Thank you for Subscribing to CIO Applications Weekly Brief
Big Data: A boon for Commercial and Public Health
With the data growing ‘big’ with every tick of the clock, an endless number of applications has also found place in the markets. This allows organizations to draw inferences about market trends across the globe, and thus plan their business trends accordingly. Big data is considered to be the key to solving many problems in both commercial and public health. Big data guides most medical decisions today, without the consumers being fully aware of it. Big data has unmatched potential and can help in commercial and philanthropic purposes. From making inferences about customer trends to planning and getting an edge over their competitors, big data can act as a game changer. It helps in commercial success by improving online services including effective advertising and targeting the right audience, thereby increasing sales, and client retention.
It’s not only the corporate sector that is getting benefitted by big data, but public sector organizations also have started to realize its potential. They use big data to maintain public health, maintain law and order, and deliver other citizen-oriented services. Moving ahead, as the volume of data increases and people find newer and better ways to leverage it, health services are bound to be amongst the ones that receive the highest push.