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Using Technology to Navigate Supply Chain Volatility
Jeff Kanterman, RVP for Transportation Management
Automate bid events through advanced procurement software
Transportation bidshave increased in complexity due to extreme market volatility that has made it challenging for carriers and brokers to predict future rates. Shippers that facilitated domestic truckload RFPs at the beginning of the pandemic procured favorable pricing that many providers were unable or unwilling to honor when the U.S. economy began to reopen due to a dramatic spike in demand. Supply chains frequently attempt to take advantage of soft transportation markets and experience a high rate of tender rejection if demand returns during the same bid cycle. This lack of carrier compliance can force a shipper to tender a larger percentage of their freight to spot carriers that commanded a 35 percent+ premium compared to contract rates in 2020.
Procurement software can simplify your bid process and allow you to go to market more frequently when disruptions change transportation dynamics.
Manage continuous improvement through digital twin technology
Market disruptions can force us to react and implement inefficient processes that can further complicate a supply chain. While these “Band-Aids” might provide immediate relief, oftentimes they remain in place for years creating a web that can take a tremendous amount of time and resources to untangle. A supply chain digital twin is an effective solution that can help proactively identify continuous improvement initiatives in real time. A digital twin is a virtual copy of your business designed to automate analytical work in one or multiple areas of your business to help you make optimal decisions. For example, let’s say your supply chain has challenges maintaining the right amount of inventory at your company’s regional distribution centers. This issue forces your network to fill purchase orders from other DC’s or even multiple locations across the country that increase your transit times and transportation costs. Digital twin technology can use custom algorithms and sort through years of sales data while including current business and market trends to predict optimal site inventory placement at the SKU level. You can connect this tool to multiple supply chain systems and replicate this concept in any area of your network. This machine learning technology can be a powerful tool that saves analytical resource hours, eliminates human error, and makes calculated decisions in the most critical areas of your supply chain.
To implement digital twin technology you can partner with a transportation management company that offers business process outsource solutions or select a software provider. The right transportation management provider will act as both an operator and a consultant, leveraging their expertise and experience deploying digital twins with other customers. Purchasing a software license to build your own digital twin through the use of SaaS providers like SAP and Llama soft can also be an effective way to automate continuous improvement.
These technology platforms can help navigate challenging supply chain markets and set your network up for long-term success. It is becoming table stakes in U.S. supply chain to facilitate the right engagement to manage a rapidly changing marketplace. At the end of the day, these technology platforms are only effective if we leverage their full capabilities and take action against their results.